Automobile

Does the 2022 Cadillac CT4-V Blackwing Shake “That” Reputation? | MotorBiscuit

Cadillac has an image problem. The American brand wants the 2022 Cadillac CT4-V Blackwing to change that. Maybe the brand should start with a shorter, less confusing name. Or maybe I’m just too lazy to type all that out. Regardless, it’s an image problem that Cadillac has been fighting since the launch of their V Series models back in 2006. That’s a very long time to fight an image problem that’s as ingrained in American society as our involvement in the Middle East.

For some reason, we still think about this era of Caddy

Roll, roll, the Cadillac Coupe DeVille | Philip Fong via Getty Images

Let’s play a little word association. “Cadillac.” If I were a betting man, I’d say you thought of an old, barge-sized sedan helmed by someone older than your grandparents, even without the image above. That’s the image issue the 2022 Cadillac CT4-V Blackwing has to combat. And boy, does the new sports sedan have its work cut out for it. This concept of Caddies as big, post-war yachts is still ever-present in the brand today.

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